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In Branding

Lotuff Leather Has Typographic Logo That Politely Says “Premium”

On 01, Sep 2014 | | In Branding, Design, Typography |

From the designer:

Lotuff Leather creates fine quality, handcrafted leather bags by combining inherent functionality with classic beauty. We partnered with Lotuff to re-brand their design—the project includes, brand identity, stationery system, print collateral, product packaging, and an e-commerce website. We designed a logo that would be as timeless as their bags and created a branding system that validates the sense of luxury and quality found in each Lotuff product. The color palette is defined by a warm black with undertones of brown, tan, and an aubergine accent color. The print materials were letterpressed on premium, uncoated, off-white paper. The website is built on a customized e-commerce platform. Check out the Lotuff Leather website we designed here.

“We approached Bluerock Design with the project of giving our e-commerce site a design refresh that could translate seamlessly to our other forms of collateral, from stationary to packaging. We were on a quest for an overarching look that, despite the inherent contradiction, was both classic and modern. Ben and Lainey delivered clean, beautiful results that continue to strike just the right chord. They were open to our input and incorporated tweaks and suggestions whenever necessary. Their belief in our brand was apparent, and it showed through in their genuine desire to make something timeless.”
–Lotuff Leather

Learn more about the designer at

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Modern Stationery Design with a Classic Edge – Seed House

On 30, Aug 2014 | | In Branding, Design, Identity, Typography |

Stitch Design Co. is a design firm with a strong sense of spacing and type. We especially like their stationery design. First and foremost they brand and communicate. Their work on Seed House shows off their design aesthetic. Seed House is a print shop that would rather do work right and by hand. They’re lucky to have such a strong brand, thanks in large part to Stitch Design Co.

Check out more of their work at

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In Design

New Eden – Typography and Book Design for Video Game Environments

On 26, Aug 2014 | | In Design, Typography |

Here’s what Christian Ernst, the artist behind this book design, has to say:

In  second semester typography course at HTW Berlin we were assigned to design and produce a book. After teaming up with Alex Venus and Robin Soyka for the project we decided to work on a book that showcases great environment design in games and other virtual spaces.

This began as a student project based on a simple idea: showcase the engrossing environments made alive in video games. It turned out to be a viral idea. It is also one of the most interesting works he has ever created.

New Eden’s book design features minimal typography and icon design to get out of the way of colorful backdrops. The titles and text – like the scenery – are bold and remind us of book design for the best coffee table pieces.

You’ll see more from Christian Ernst soon. You can find him at

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Cake Crew – Identity and Minimal Design That Looks Like a Cake

On 21, Aug 2014 | | In Branding, Design, Identity, Illustration, Typography |

This original identity and hand-lettering is the product of Tobias Hall, a designer from London, United Kingdom. The evolution of the work – from initial concept to final design – shows Tobias’ process. The minimal design in this particular work is like baking - going from ingredients to the final cake. The edges of the logo are not perfect, just like a cake. Great work, Tobias, you’ve iced it properly.

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In Branding

FR Solutions

On 19, Aug 2014 | | In Branding, Design, Identity |

FR Solutions art direction, branding, and web design by Motyf. The product is a fire-proof partition – look at how the logo combines the fire and shield.

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