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28

Aug
2014

In Packaging

How to Take Coffee Packaging Out of the Bag – Wishbone Brew

On 28, Aug 2014 | | In Packaging |

One of the key roles of Packaging is to ‘represent an experience’ in the decision making process – it can remind customers of the experience they had before (if they bought it before and liked it) or represent the experience that they are hoping to have (if they haven’t purchased it before). At that moment of truth when they are standing at the shelf or comparing product online, subconsciously they are deciding which will deliver the best experience.

-Joshua Vanderheide

Just read one of Joshua’s posts about packaging and you’re immediately struck by his dedication. His constant questioning leads to imagination and new ideas. The coffee packaging for Wishbone Brew is different. It combines an industrial look – how a motor oil can might have looked in the 50’s – with plenty of white space, warm colors, and a slightly unexpected product inside.

Serifs and Sans talked to Joshua about his work on the project.

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What was your inspiration for this particular design?

We challenged ourselves to re-think traditional coffee packaging. We love coffee, but see that most people use the same containers and vessels, we thought there was an opportunity to take a new, fresh approach with a handcrafted feel.

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What are three of the principles that guide your design choices?

Knowledge – researching the market, understanding the creative and competitive landscape to know how to best position a brand in the market. Simplicity – in a cluttered world, simple things stand out and gain attention using restrain vs. shouting at the consumer. Tactility – Holding and feeling something in your hands is where you can make true emotional connections with brands and packaging, it has to feel nice, not just look nice.

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Who is the designer you look up to the most and why?

Steve Grasse (Art in the Age) – He has moved from designer to product maker, most known for designing and creating

Hendricks Gin – he has gone beyond the design to build a product using his design skill set and done very well.

Stranger and Stranger – For their attention to detail and execution and promotion of high quality packaging work.

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What is the one tool you couldn’t live without?

The internet. It has allowed for us to quickly research the markets and broaden our perspective into visual trends and ideas from places outside our local markets.

Joshua Vanderheide and Jesse Bannister founded Also Known As in 2010 in Vancouver, Canada. Impressed with what you see? You should be. Check out more of their work at www.alsoknownas.ca.

20

Aug
2014

In Branding
Identity
Packaging

Nord Domos

On 20, Aug 2014 | | In Branding, Identity, Packaging |

Nord Domos is a construction company based in Northern Russia. The design by Anton Burmistov is based on a simple idea that we all want: a warm house.

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18

Feb
2014

In Branding
Design
Packaging

MAMALÙ

On 18, Feb 2014 | | In Branding, Design, Packaging |

mamalu logotype mamalu packaging mamalu full stationery mamalu packaging crumbsBranding by Anastasia Yakovleva and Alice Paviotti for MAMALÙ, including logotype, stationery, and packaging.

 

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12

Feb
2014

In Branding
Design
Packaging

Kigo Kitchen

On 12, Feb 2014 | | In Branding, Design, Packaging |

kigo kitchen logo kigo kitchen logotype kigo kitchen stationery kigo kitchen packaging kigo kitchen menu kigo kitchen menu full kigo kitchen posters kigo kitchen posters 2Branding from Creature Design, for Pan-Asian restaurant Kigo Kitchen.

 

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04

Feb
2014

In Design
Editorial
Packaging

Honor Brand Book

On 04, Feb 2014 | | In Design, Editorial, Packaging |

honor brand book sparkle sqxpg0 honor brand book box open mrxkd3 honor brand book box fudv00 honor brand book spread ggo1xmRather than designing a run-of-the-mill brand book for Honor, RoAndCo presented the luxury fashion brand with two separate books. The box set includes a book containing Honor’s Spring 13′ fashion line, accompanied by a second book highlighting the Fall 13′ collection. Without opening either lookbook, the viewer instantly gains a sense of Honor’s luxe aesthetic. Bound in exotic prints, each hardcover is foil stamped with the season contained.

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