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In Branding

Luthia – A Fresh Take on Branding Typography with Plenty of White Space

On 28, Aug 2014 | | In Branding, Typography |

Luthia is a Buenos Aires based firm. It sells handmade, detailed and artisanal backpacks and totes. Through a simple yet elegant design we tried to communicate the brand attributes of simplicity, happiness and quality. We achieved this through a minimal and tactile aesthetic; white & grey palette, porous & pure white paper and embossing. It is a minimalistic and aesthetically pleasing brand.


Empatia is a small firm and proud of it. They work with great brands and their designs are always minimal and focused on clean typography. Their process is well-defined – it’s spelled out on their beautiful website – and incorporates a healthy dose of listening and client objectives before ever getting to design. In other words, they focus on branding that gets results. Real ones.

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The typographic branding conveys function and simple form that quickly communicates. Like a bag, it is the job of the brand to perform a definite purpose and then get out of the way. At the same time, it’s always with you keeping your valuables, so it had better look good.

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The embossed detail on Luthia’s business cards adds a new dimension to the typography. The focus on white space and the removal of all non-essential information maintains the high functionality and elegance of the brand.

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We especially love the tags that look more like well-designed decoration. When buying a fashion accessory we expect everything to be high fashion – including the packaging.

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The elegant script typography on the tags conveys almost a whispered message to the reader.

Check out more of Empatia’s work at



In Design

New Eden – Typography and Book Design for Video Game Environments

On 26, Aug 2014 | | In Design, Typography |

Here’s what Christian Ernst, the artist behind this book design, has to say:

In  second semester typography course at HTW Berlin we were assigned to design and produce a book. After teaming up with Alex Venus and Robin Soyka for the project we decided to work on a book that showcases great environment design in games and other virtual spaces.

This began as a student project based on a simple idea: showcase the engrossing environments made alive in video games. It turned out to be a viral idea. It is also one of the most interesting works he has ever created.

New Eden’s book design features minimal typography and icon design to get out of the way of colorful backdrops. The titles and text – like the scenery – are bold and remind us of book design for the best coffee table pieces.

You’ll see more from Christian Ernst soon. You can find him at

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In Typography

Jeremy Vessey – Beautiful Imagery + Simple Script Typography

On 22, Aug 2014 | | In Typography |

This post is a little different than most because it’s about a designer rather than a a single brand. Jeremy Vessey is a designer in Canada focused on typography and UI, and these works showcase his talents in a clean and inspirational way.

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Cake Crew – Identity and Minimal Design That Looks Like a Cake

On 21, Aug 2014 | | In Branding, Design, Identity, Illustration, Typography |

This original identity and hand-lettering is the product of Tobias Hall, a designer from London, United Kingdom. The evolution of the work – from initial concept to final design – shows Tobias’ process. The minimal design in this particular work is like baking - going from ingredients to the final cake. The edges of the logo are not perfect, just like a cake. Great work, Tobias, you’ve iced it properly.

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Focus Group Branding and Identity

On 20, Aug 2014 | | In Branding, Identity, Typography |

Tight and readable typography compliment this simple logo and branding treatment by Maurizio Pagnozzi.

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