Everything About a Fortnight by Rosie Percival
Photography packaging by Lundgren Lindqvist.
From the designer: The Photographic Archive (TPA) is a collaboration between Lars Dyrendom and the Hasselblad Foundation Library. Dyrendom is a Danish born artist currently residing in Sweden. Dyrendom’s main interest lies in investigating questions about identity – how we construct images and ideas about ourselves, individually as well as collectively.
The Hasselblad Foundation was established in 1979 in accordance with the last will and testament of Erna & Victor Hasselblad. The main aim of the Foundation is to promote research and academic teaching in the natural sciences and photography.
Every month, Dyrendom, or an invited guest curator, selects and presents 4-5 photo books from the Hasselblad Foundation Library. Each month has a specific theme, to which the selected books adhere.
Dyrendom approached us to design the identity and website for TPA. The vertical orientation of the logotype emulates the shape of the back of a book on a shelf. The single dash preceding ‘Archive’ connects to the parallel ‘O’, creating a distinct marque referencing the focused eye of the photographer.
To advertise TPA, we designed bookmark and a wooden book stop in the shape of a book. These were distributed to galleries, libraries and art book shops around the world.
This series of flyers from ADDA highlights the range of services BERG offers as a restaurant. Printed on five different types of paper, each booklet aligns material with a corresponding service. To separate the one year anniversary event invitation from the other promotional items, hot foil stamping was used on the booklet’s cover.
If you enjoyed this post, please share with your friends below!